Win New Clients Quickly Through Texting

Many successful real estate agents use texting to ensure their daily operations run smoothly. It's also a great way to reach new clients and maintain relationships with current buyers and sellers.

There are two types of texting — SMS mass texting which delivers the same information to multiple people, and one-to-one texting for personal communication. Both are effective. Here are four ways they can help improve your business:

1. Better Visibility.

People are inundated with hundreds of Internet ads every day, but usually don't get that many daily texts. So, if they see a real estate agent texting, they'll take notice and will be more likely to engage with you.

2. Higher Response Rates.

Did you know texting has one of the highest response rates of all marketing methods? It's 98%! And if a buyer quickly responds to you, you have a better chance of convincing them to use your services.

3. Personalized Communication.

Over 90% of marketing experts say that today's customers expect personalized experiences. Texting is more personal than an email or social media ad (although both can be useful in conjunction with texting). One-to-one messaging also simulates regular conversations which encourages prospects and clients to be more attentive to texts.

4. Affordability.

Text messaging is much more affordable than many other marketing means. While you may need to install new software for automated messages and perhaps buy a separate work phone, text message marketing is generally still much more affordable.


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* Specific loan program availability and requirements may vary. Please get in touch with the mortgage advisor for more information.